In today’s digital age, the importance of website SEO (search engine optimization) is increasing rapidly. Every website owner wants his website to rank on the first page of Google. But do you know that one of the most important factors affecting the ranking of a website or webpage is Page Authority (PA)?
Page Authority shows how well your webpage will rank in Google and other search engines. The higher this score, the more likely it is that your page will appear on the first page of Google.
In this article, we will understand in detail what Page Authority is, how it works, how to check it and how it can be increased.
What is Page Authority?
Page Authority (PA) is a score created by Moz, a company that develops SEO tools. This score ranges from 1 to 100 and shows how likely a page is to rank in Google search results.
Importance of Page Authority Score
✅ 1-20: Very Weak (Low Authority)
✅ 21-40: Average (Average Authority)
✅ 41-60: Good Authority
✅ 61-80: Very Good Authority
✅ 81-100: High Authority
👉 If your website has a PA score of 50+, then your website is more likely to rank in Google.
How does Page Authority work?
Moz’s Page Authority score is based on a webpage’s link profile, content quality, traffic, and SEO factors.
Moz uses more than 40 factors in the algorithm, the main ones being:
- Domain Authority (DA): How strong is the overall authority of the website on which your page is.
- Backlinks: How many quality websites are linking to your page.
- Content quality: How useful and unique is the information on the page.
- Internal linking: How well other related pages are linked to your page.
- Social media shares: Are people sharing your page on social media?
- Spam score: If your page has bad backlinks linked to it, your authority may be low.
👉 Google doesn’t use page authority as a direct ranking factor, but it is a very useful indicator for SEO.
What is the difference between page authority and domain authority?
| Difference | Page Authority (PA) | Domain Authority (DA) |
| Definition | Measures the authority of a single webpage | Measures the authority of the entire domain (site) |
| Score Range | Between 1 and 100 | Between 1 and 100 |
| Importance | It tells how strong a single page is | It tells how strong the entire website is |
| Influence of backlinks | Only the backlinks found on that page matter | Backlinks from the entire website matter |
👉 In simple words:
- Page Authority (PA) tells the strength of a particular webpage.
- Domain Authority (DA) tells the strength of the entire website.
How to check Page Authority?
If you want to check the Page Authority (PA) of your website or any page, then you can do it with the help of these SEO tools.
✅ Moz Link Explorer (https://moz.com/link-explorer)
✅ Ahrefs (https://ahrefs.com)
✅ SEMrush (https://semrush.com)
✅ Ubersuggest (https://neilpatel.com/ubersuggest)
✅ Small SEO Tools (https://smallseotools.com/domain-authority-checker/)
👉 Tip: Moz also has a free tool available, where you can do 10 free queries every month.
How to increase Page Authority?
If your website’s Page Authority score is low, don’t worry! There are many ways to improve it.
Write quality content
- Create content that is unique, useful and informative.
- Write long and detailed articles (1500+ words).
- Create content that solves people’s problems.
Build high-quality backlinks
- Do guest posting and get links from other high-DA sites.
- Use broken link building.
- Get backlinks from infographics and research-based content.
Strengthen internal linking
- Link other related pages of your website, so that Google can understand your website better.
- Internal linking reduces bounce rate and strengthens SEO.
Improve website speed
- The loading time of the website should be less than 2-3 seconds.
- Optimize images and use fast web hosting.
- Check the speed with Google PageSpeed ​​Insights (https://pagespeed.web.dev/).
Do social media promotion
- Promote your page on Facebook, Twitter, Instagram, LinkedIn and Pinterest.
- More shares on social media signal to Google that the content is valuable.
Create a mobile-friendly website
- Google now does mobile-first indexing, so mobile-friendly design is a must.
- Check your site with the Google Mobile-Friendly Test (https://search.google.com/test/mobile-friendly).
Conclusion
Page Authority reflects the strength of any webpage and it plays a very important role in SEO. If you want your website to rank on top in Google, then focus on high-quality content, backlinks, internal linking and SEO. If you follow these strategies, both the Page Authority and Google ranking of your website will improve.
Frequently Ask Questions
How to check Page Authority?
You can check Page Authority with the help of SEO tools like Moz Link Explorer, Ahrefs, SEMrush, Ubersuggest and Small SEO Tools.
How to increase Page Authority?
To increase Page Authority, you need to write high-quality content, build good backlinks, strengthen internal linking, increase website speed and focus on social media promotion. You can track your page authority using tools like Moz, Ahrefs and SEMrush.
What is the difference between Page Authority and Domain Authority?
Page Authority (PA) measures the strength of a single webpage, while Domain Authority (DA) reflects the authority of the entire website. PA depends only on the backlinks and SEO factors of a page, while DA is based on the link profile and content quality of the entire website.
