In this article, we will understand in detail what is Domain Authority, how to check it and what are the ways to increase it.
In today’s time, every website owner wants his website to rank at the top in Google. But is only SEO (Search Engine Optimization) necessary for ranking the website? No! Along with SEO, Domain Authority also plays an important role in the ranking of the website.
Domain Authority (DA) is a score that tells how strong your website is in the search engine and how likely it is to rank. This score ranges from 1 to 100, and the higher the score, the greater the chances of the website ranking on Google.
What is Domain Authority?
Domain Authority is an SEO score developed by the popular SEO company Moz. This score is designed to measure the strength of a website and its chances of ranking in Google.
👉 The higher the Domain Authority score, the better the ranking of the website in the search engine.
Domain Authority score is measured between 1 to 100:
1-20: New or weak websites
21-40: Average websites
41-60: Good websites
61-80: Strong websites
81-100: Very reliable and strong websites (eg Google, Wikipedia)
Note: Google itself does not use Domain Authority, but this score of Moz helps to understand the strength of the website.
Why is Domain Authority important?
Domain Authority is directly related to the ranking of your website and its credibility in search engines.
✅ Why is Domain Authority important?
1️⃣ Improve Google ranking – Websites with high DA rank quickly in search engines.
2️⃣ Brand credibility – Higher DA means more trust of people on the website.
3️⃣ Helps in increasing traffic – Websites with good DA get more traffic.
4️⃣ Improves the quality of backlinks – Other websites also like to link to high DA websites.
5️⃣ Important for monetization – If you want to earn money from your website, then domain authority is important.
How does domain authority work?
Domain authority is measured based on 40+ SEO factors. Mainly backlinks, content quality, website traffic and on-page SEO play an important role in this.
Factors that determine domain authority score:
1️⃣ Backlinks – The more and better the backlinks, the better the DA.
2️⃣ Website age – Older websites have a higher DA than newer websites.
3️⃣ Website content – Having SEO-friendly and useful content increases DA.
4️⃣ On-page SEO – DA improves with the right keywords, image optimization, internal linking, etc.
5️⃣ Website performance on search engines – The ranking of the website in Google also affects DA.
How to check Domain Authority?
There are many SEO tools available to check Domain Authority, some of the popular tools are:
🔹 Moz Domain Authority Checker – This is the most reliable tool to check DA score.
🔹 Ahrefs Domain Rating (DR) – It shows the strength of the website just like DA.
🔹 SEMrush Authority Score – It measures the strength of the website just like DA.
🔹 Ubersuggest DA Checker – This is a tool by Neil Patel, which gives information about DA and backlinks.
👉 Steps to check Domain Authority:
1️⃣ Visit Moz, Ahrefs or SEMrush website.
2️⃣ Open the website’s Domain Authority Checker tool.
3️⃣ Enter your website URL and click the “Check” button.
4️⃣ Your DA score will appear on the screen.
How to increase Domain Authority?
If your website’s Domain Authority is low, then you have to adopt some important strategies to increase it. Below are the 10 best ways to increase DA.
1.Create high-quality backlinks
Backlinks play the most important role in increasing the DA of any website. Getting backlinks from a website with high DA will increase your website’s authority.
✅ How to create backlinks?
- Do guest posting.
- Share infographics.
- Promote content on social media.
2.Write high-quality content
If your website does not have good and useful content, DA will not increase.
✅ How to write SEO friendly content?
- Write unique and original content.
- Use important keywords correctly.
- Answer user questions.
3.Improve on-page SEO
To get a good rank in Google, it is important to pay attention to on-page SEO.
✅ What to do?
- Write Title, Meta Description and Header Tags correctly.
- Increase website speed.
- Make a mobile-friendly website.
4.Do internal linking
- Link your website’s old blog posts to new articles. This will make Google understand your website better and increase DA.
5.Improve website speed
If your website loads slowly, DA will be low.
✅ Ways to increase speed:
- Optimize images.
- Choose fast hosting.
- Remove unnecessary plugins.
6.Create a mobile-friendly website
- Google now gives more importance to mobile-friendly websites. If your website does not look good on mobile, the DA will be low.
7.Be active on social media
- Promote your website on social media and share your articles. This will bring more traffic to the website, which will increase DA.
8.Disavow Bad Links
Low-quality and spam backlinks can harm your website’s DA. Remove bad backlinks using tools like Moz and Ahrefs.
9.Use Google Search Console and Analytics
Track and improve your website’s performance with the help of Google Search Console and Google Analytics.
10.Update regularly
Updating old content maintains the website’s authority and gradually increases DA.
Conclusion
Domain Authority is an important SEO factor that affects website rankings. If you want to increase your Domain Authority, it is important to focus on backlinks, content quality, on-page SEO, and website speed.
If you want your website to rank at the top in Google, start working to increase Domain Authority today.
